RED BULL NORTH AMERICAN HEADQUARTERS

Hoboken, New Jersey. 2003 (completed)
Interior Renovation - Red Bull North American Headquarters - 6,000 sq. ft.

Architect: NAVA
Interior Design: NAVA

The communal areas of the design are inspired by X-games culture and skatepark architecture. The organic, amorphous and playful forms create casual gathering places for a roving sales force allowing them to meet in an atmosphere that lends itself to generating sales strategies and marketing efforts appropriate to the clientele's demographic.

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